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Festival Marketing You Can Use Today!
Bill & Camille Ronay - publishers of The Ronay Guide & Around the South!!! and the www.events2000.com web site - e-broadcast you every weekend with a tidbit of Festival Marketing advice that You Can Use TODAY!
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Busness Management
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Health
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Assess and Assimilate
Assess and Assimilate The shows are pretty much over for the season and we have some time to take a look at what has happened during 2006. How did you do? Take some time to record your thoughts. -
List your five best/worst shows. Put dollar amounts down indicating what you made there at the show and then, what you made later from special orders or networking at the shows. -
Did you do enough or too many shows? Were you always falling behind, trying to catch up, missing opportunities? Or was the pace comfortable and gave you time to experiment to take a few risks in your work? -
Did you participate in an Open Studio Tour? List your expenses and income. Do you believe you can do better if you do the Tour(s) next year? How? Did you enjoy it (them)? -
Did you wholesale? Are your accounts paying on time? Are the shops paying attention to marketing trends? Would you buy from them? Will they be in business this time next year? -
Did you participate in workshops, conferences or other networking to learn new techniques, trends and what others are doing? Which enhanced your business most or gave you the most confidence? -
What is the one thing that happened this year that most enhanced your business?
Try to find a quiet time to write about where you are now compared to this time last year. Writing it down will make it real. It\'ll be worth the struggle of making sentences and finishing out your thoughts, I promise. Next week, I\'ll ask you some questions to think about as we go forward into a brand new year. E-mail
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with comments and experiences. Festival Marketing Bulletin, 12/10/06. Camille Ronay
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